Restaurant Management

Bruce Nelson does an amazing job combining storytelling with teaching. I have been in the restaurant industry for ten years and learned a tremendous amount from the book!

—Bryan Silverman, verified review on Amazon

Timely and essential, if you want to know what you MUST do to start your new restaurant or keep the one you have alive. With wit, wisdom, and Stoic humility, Mr Nelson shares his (hard won) personal experience to illustrate the core principles that make restaurants sustainable AND profitable. I appreciated the math lessons at the end with examples of how to actually calculate costs do menu pricing.

—Anonymous on Amazon

This spectacularly useful book is right for the beginner or “seasoned” restaurant owner/manager. Mr. Nelson takes us through his studies in the “school of hard knocks” to his conclusions about what is required for restaurants to succeed. He is a wonderful mentor in this tome, guiding the reader to the same commonsense principles he learned the hard way. Any restaurateur, new or seasoned, will find something useful and profitable in this book.

—Carl M. Andersen on Amazon

Great book, very good insight into our business!!!

—Anonymous on Amazon

Having spent 20+ years in the restaurant industry as both a restaurateur and in Sales and Marketing, I can honestly say that Myth, Magic, the Math is the most important book an aspiring restauranteur should read! Back in the day, if you were dreaming of opening a business, it was recommended that you first read eMyth Revisited or Good To Great. While both of those books are great, Bruce’s recent restaurant experiences and innovative method of thinking about making a profit, will prove his book to be the most important book for new and established entrepreneurs to read.

—Anonymous on Amazon

Nelson created a piece that was not only informative but intriguing as well. By going over aspects of restaurant success that are not talked about enough, the financial side of things, this book brings up very applicable topics to anyone leading a restaurant business to success.

—Matt Plapp

This book is not only a joy to read, but very informative. If you are in the restaurant business or thinking of doing so this should be required reading, especially in these challenging times. If you haven’t yet figured out how to make the magic work, the emphasis on getting the math right could be your salvation.

—Noel Reilly