Be the Mentor Who Mattered

This book is a must read for not only business leaders but really anyone that is looking to be a mentor. It’s a masterclass in the quiet power of mentorship. Colleen and LeAnn don’t just talk about the importance of guiding others, they show it through meaningful human, often unforgettable stories that span small towns, classrooms, boardrooms and hospital rooms.

—Logan Eaton, Executive Vice President of Sales, National Land Realty

After three influential books on sales, Colleen Stanley turns inward—and outward—with Be the Mentor Who Mattered, a timely, tender, and practical guide to answering the world’s call for connection. With wit, warmth, and wisdom, she and LeAnn remind us that mentorship isn’t just a business strategy; it’s a human necessity. This book doesn’t just teach you how to mentor; it inspires you to matter.

—Jacyn Meyer, Instructor – Business School, University of Colorado Denver

Having worked with Colleen for many years, I can attest to her drive, commitment, expertise, and authenticity in the world of sales and sales management. The message from Colleen and co-author LeAnn Thieman is simple: Share what you have to share, ask for what you need. It’s the doing that is hard. This book offers a path to improve our ability to listen, learn and offer freely. Take the path…

—Chuck Smith, Executive Director, Chief Executive Network

I believe everyone is created for greatness—I’ve always believed it. When I reflect on the role this belief has played in shaping mentorship in my life, I don’t think about the formality of “mentorship.” I think about the many people who brought out the best in me and this book reminds all of us that serving, loving and caring for others is powerful and it matters.

—Julie Jackson, Senior Vice President, BSN Sports

I was surprised—and delighted—that a sales powerhouse like Colleen chose to write about something as simple yet profound as mentoring. This book deeply resonated with me, sparking deep reflection and taking me down memory lane. I was reminded of the mentors who lifted me and mentees who gave me more than I ever expected.

—Mary Tafuri, Global Enablement Executive & Advocate for Human-Centric Leadership

We’ve been taught at an early age to find a mentor, and to this day I continue to talk to my mentors…the ones who pushed me, molded me, guided me, and the ones who’ve just been an ear to listen. Colleen and LeAnn’s new book pushed me to think more about my mentors and how I can continue to foster and enrich my connections with them. Enjoy and apply the wisdom and storytelling in this book.

—Lauri Denison, Global Lead, Education and Development, Varian

In my experience the most powerful mentorship often comes from peers invested in each other’s success. We get to see this happen every day with our 45,000+ Vistage members around the globe who lean into our coaching and peer advisory platform. This book shows how “mentor moments” can spark anywhere – a question, feedback or encouragement – turning everyday interactions into opportunities to help others make better decisions.

—Sam Reese, CEO, Vistage Worldwide