Doug Berdie

Doug Berdie is not a professional bartender. He is like many of you who enjoy cocktails and wish to have a core set of them you can make with reliable, satisfying results. Doug has a PhD in Philosophy and heavy experience in sociology and marketing research. He’s written dozens of professional articles on how to conduct reliable and valid research. Hence, along with his wife Elaine, who has a PhD in Psychology, the testing and refinement of the cocktail recipes in this book meet scientific standards for reliability. It was hard work, but they figured “someone had to do it!”